it was 1996. it was the height of britpop and two lads from manchester were on stage at knebworth singing wonderwall to a quarter of a million people. in new york city, an adventurer, gadabout and humble genius named j. darius bikoff was suffering the one-two punch of raging thirst and low energy. en route to a yoga class, bikoff was feeling run-down and took his daily dose of vits with some water. the combination of flavor and nourishment inspired bikoff to develop ‘glacéau vitaminwater’, an active lifestyle drink that’s packed with nutrients, which was launched at the start of the new millennium (he was feeling supersonic too). bikoff’s vision gave birth to glacéau, changing the beverage industry forever as he then went on to build glacéau into the leader of the active lifestyle category in the usa.

in the usa, the brand is already iconic among tastemakers, trendsetters and those with a thirst for their own well-being. open any lifestyle mag: see all those beautiful people laughing and air-kissing each other at posh events? now look closer. see it there? it’s ‘glacéau vitaminwater’.

to cut a long story short (too late?), ‘glacéau vitaminwater’ is specially formulated to help people on the go feel better, perform better, and live healthy lives. it provides drinkers a convenient way to get more of the nutrients they need to make it through their day.

‘glacéau vitaminwater’ – new york’s drink of choice – is currently available in the usa, australia and is now also available at select stockists throughout london. the 500ml bottles will offer 6 ‘glacéau vitaminwater’ varieties: vitaminwater power-c (dragonfruit), vitaminwater essential (orange-orange), vitaminwater spark (tropical citrus), vitaminwater multi-v (lemonade), vitaminwater revive (fruit punch), and vitaminwater defence (raspberry apple)